Most owners check their bank balance and call it "knowing their numbers." That's like checking your speedometer and ignoring the fuel gauge, engine temp, and GPS. Here are the five numbers that actually tell you what's going on. Fill them in. If you don't know one, check the box. That gap is the problem.
Cash on Hand
Not your bank balance, your actual available cash after payables. This is how long you can survive if revenue stopped tomorrow. It's the number that lets you sleep at night or keeps you up.
Revenue This Month (Actual or Projected)
Where are you tracking versus plan? If you don't have a plan, that's the first problem. If you do, are you ahead or behind? This number tells you if you're growing or just busy.
Gross Margin %
Revenue means nothing without margin. This is what's left after direct costs, the money that actually pays for your team, your overhead, and your life. If this is shrinking, you're working harder for less.
Accounts Receivable Over 60 Days
Money people owe you that's more than 60 days late. This is cash that's stuck. Every dollar here is a dollar you can't use. The older it gets, the less likely you'll ever see it.
Monthly Burn Rate
Your total fixed costs per month, payroll, rent, software, insurance, everything that goes out whether revenue comes in or not. Divide Cash on Hand by this number and that's your runway.
Numbers you know by heart
Fill in your numbers above. The ones you can't fill in are the ones that need your attention first.
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